VIP Overview
What is the VIP and how does it work? Broad outline of sample structure and methodology. Strengths and limitations: what can the VIP tell us that other data sources can’t? What can’t the VIP tell us that other data sources can?
VIP Framework 

Reaches visitors and non-visitors (potential visitors) Talks to domestic/international consumers at varying stages of the purchase cycle: awareness > consideration > preference > purchase > loyalty (identifying where and what marketing intervention is needed)
Quarterly updates

Year One Findings A selection of high level and RTO-specific results from the first full year of the VIP.

For each RTO attending the webinar: what have we learned from the VIP about visitors to your region (by domestic tourism market segment and international market of origin and interest groups)? What does this mean for regional marketing activity?
Case Studies

Lake Wanaka Tourism (James) and Destination Rotorua Marketing (Gina) talk about their involvement in the VIP, including how they’re using the results and how/where the programme is adding value.